by Karen Breslau

Essays: Do's & Don'ts

• Don't repeat information: Reciting facts listed elsewhere on your application is the most common student mistake, says Geoff Cook, founder of EssayEdge.com, an online editing service. "The essay should reveal the personality behind the grades, scores, and achievements." Someone with a 1600 on his SAT should write about his community service, not his intellect.
• Don't "thesaurusize": Words like "plethora" and "myriad" are a turnoff, says Cook. And beware clichés: "I always learn from my mistakes"; "I know my dreams will come true"; "I can make a difference."
• Avoid controversy: Don't write about your first sexual experience, your views on abortion or using drugs. Current events generally work only if you have been personally affected--for instance, if you lost a parent on 9-11 or joined the service.
• Don't download an essay from the Internet: While it's OK to consult the Web for samples and inspiration, you can be sure that admissions offices know exactly what's out there--and will bounce anyone who plagiarizes. If you use a Web-based editing service, choose one where the editor will help your voice come through. The essay is your best chance to talk directly to the people deciding your fate. Let them hear you loud and clear.