Privacy Policy

Peterson's (the "Company") wants you to understand how we collect, protect, and use your personally identifiable information ("your information") and the choices you have about how your information is used. This policy covers the information handling practices of the Company; however, certain departments and/or products within the Company may have more restrictive information handling practices.

Online information

We are committed to providing you a useful and enjoyable online experience. When you access a Company Web site ("Company Site"), you can be sure that your information is protected by physical, procedural, and electronic safeguards. We collect information from your visit only in order to personalize and improve upon your experience with us.

To access information and send e-mail via Company Sites, you will need a browser that supports the use of Secure Sockets Layer. This encryption technology helps ensure the authenticity of your online sessions and secures data being transmitted over the public Internet.

When you enter a Company Site, we will identify the Internet Protocol (IP) address of your computer or handheld device. The IP address doesn't identify you personally, but it lets us identify the device you're using. We store IP addresses in case we need to track a connection for security purposes.

Company Sites may use cookies in several applications for navigational purposes. A cookie is a small text file placed on your hard drive (not on the Company Site) by a Web page server. Cookies make your Internet experience quicker and more convenient. You are always free to decline our cookies if your browser permits, but some parts of Company Sites may not work properly if you do. Accepting a cookie from a Company Site does not give us access to any of your information.

If you supply us with your e-mail address, we may let you know by e-mail about other products and services and product enhancements that may be of interest to you. You will have the opportunity to tell us you don't want to receive future messages with each message you receive. If you e-mail a question or comment to us, we will use your e-mail address to reply to you and we will temporarily store your e-mail address, your message and our reply for quality assurance or to satisfy applicable laws and regulations. When we collect your e-mail address this way, we won't use it for marketing our products and services unless you have given us permission.

Company Sites don't knowingly collect, maintain, or use information from children under age 13 unless first complying with the Children's Online Privacy Protection Act. If we find out we have unknowingly collected such information we will take all reasonable measures to delete that information from our system as soon as possible. We are not responsible for the collection and use of information by companies or individuals unaffiliated with us whose Web sites may contain links to ours, including vendors where you may shop.

Please note that when you shop with a vendor who is linked to a Company Site, even though you may have started your visit with us, and even though our pages may still appear, your transactions are completed with a separate organization, not with us. We don't share your information with them, but information you choose to share with them will fall under their privacy policies, which we encourage you to review. We carefully select other organizations in an effort to give you the value and excellent customer service you expect from us, but we cannot guarantee your satisfaction with these organizations.

Information we collect and why

In order to provide you with products and services, we collect your information from different sources:

Information safeguarding practices

We appreciate the trust you place in us, and we are committed to the security and privacy of your information.

Information sharing with affiliated companies

We may share your information with our affiliated companies in order to better understand your educational and financial needs and provide solutions. Unless you instruct us otherwise, our affiliates may selectively contact you about products, services, and promotions that may be of interest to you.

Information sharing with service providers and others outside of our affiliated companies

To the extent required or permitted by law, we may share your information with service providers and unaffiliated third parties for the following reasons:

Google Analytics Disclosure

This Website uses the Google Analytics web analytics service. Google Analytics is used to support Display Advertising and collects certain data about this Website’s traffic via a DoubleClick cookie and the standard Google Analytics implementation. The specific Google Analytics features used by this Website are Google Analytics Demographics and Interest Reporting. With Google Analytics Demographics and Interest Reporting, the Company will use information such as user age, gender and interests from Google’s Interest-based advertising or 3rd-party audience data to improve services on this Website. The Company does not and will not merge any personally-identifiable information with non-personally identifiable information previously collected from Display Advertising unless you have been given notice of and have given prior affirmative (i.e. opt-in) consent to that merger. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this Webite by disabling the Google Analytics cookie on your browser. You can also view and change the currently available opt-outs for Google Ads.

Information sharing options

You have the following options to control how your information is used:

If you wish to change how we use your information, you may contact us by one of the following methods. Please include your name, address, and account number (if applicable) along with your request..

8740 Lucent Blvd. Suite 400
Highlands Ranch, CO 80129

Joint accounts

Joint account holders may make privacy choices for each other.

Vermont residents

We will automatically manage accounts with Vermont addresses as if the account holder has selected both opt-out choices described above. You may opt in and provide your consent using the contact methods described above.

California residents

We will automatically manage accounts with California addresses as if the account holder has directed us not to share with unaffiliated third parties. You may opt in and provide your consent using the contact methods described above.

Information about this policy

Protecting your personally identifiable information

You are encouraged to take steps to protect your privacy by keeping passwords and personal identification numbers confidential, never disclosing personal information to unknown callers, and ensuring your Internet use is secured and protected from unauthorized access or use. If you believe you are a victim of identify theft:


This list may change at any time without notice. Please visit our Web site to review the most current list of affiliated companies covered under this policy.