The scariest aspect of the admissions essay is that you have total control over it. With our help, you will learn to see the essay-writing process not as a daunting obstacle but as a stimulating opportunity. When you send out your application, you will—in theory—have nothing left to worry about, knowing that you have capitalized on all the means available to you.
Business school students face a uniquely difficult challenge, because most programs require a series of essays rather than a single, comprehensive personal statement. This fact alone should indicate the importance that business schools place on your written responses. Part of the reason for this extra required writing is that business schools also place a stronger emphasis on practical experience. Academic ability may still be the number one factor, but it's not enough to get you into a school, just as it's not enough to guarantee your success in the business world. Business schools pay close attention to your personal qualities of leadership, communication skills, initiative, vision, and many more. Grades and scores do not explain this side of you, and neither does a resume.
Thus your admission will depend largely on your ability to convey your experiences and goals in written form. Self-assessment is a big part of this process, as is a careful review of both your life and what you have done professionally. Many successful professionals have simply never had to articulate their accomplishments before and now for the first time must communicate this information in a very clear, concise, powerful manner that is accessible to anyone, even without knowledge of their field. Being able to convey both the substance and significance of what one has done in one's work life is crucial for all applicants.
The number one mistake that writers make is to stick to formulas and therefore end up blending in with everyone else. The purpose of this guide is not to teach formulas but rather to give the necessary direction for you to create an original and effective essay. We will teach you how to choose appropriate topics and themes, how to structure your essay as a coherent and flowing piece, and how to convey your ideas in engaging and active language.
Next: Lesson One: Preparation